Wenas — Builder

Career Journey

The path that shaped me.

From sales floors to unicorn startups to managing a full tourism ecosystem.

2012 – 2014

Nutrifood Indonesia

Marketing Promotion

Executed marketing promotions across key territories — Tegal, Purwokerto, Jambi, and Yogyakarta. Built ground-level brand presence and consumer engagement programs that drove measurable sales uplift.

2014 – 2016

Nutrifood Indonesia

Distribution Executive & Key Account

Managed multi-brand distribution networks across Central Java. Ensured optimal product availability for all Nutrifood brands, maintained strong relationships with local distributors, and oversaw the regional distribution center operations.

2017

Kedai Bukit Rhema

Founder

Founded and developed Kedai Bukit Rhema — a resto & café adjacent to Gereja Ayam Borobudur. Built from concept to a fully operating F&B venue with wedding packages, group dining, and digital automation.

2017 – 2018

Gojek

Regional Marketing Manager

Led regional growth in Central Java & DIY during the unicorn era. Zero to market dominance in months.

2018 – Now

PT Daun Bukit

General Manager

Managing and developing the full tourism destination ecosystem at Bukit Rhema — ticketing, F&B, retail, foundation, digital operations, and brand partnerships.

2022 – Now
Independent
Digital Builder & AI Practitioner
Building web products and AI automations in production. From n8n pipelines to multi-agent systems.

What I do

Where I spend my energy.

Six lanes, one mission: build things that work in the real world.

🏗️

Entrepreneur

Building real business ecosystems — tourism, F&B, retail, rehab, agriculture.

📣

Marketer

Growth strategy, local SEO, Meta Ads, content automation. Result-obsessed.

🎯

Brand Specialist

Building brand identities from zero — positioning, tone, visual language, and community loyalty.

💰

Sales

6 years of field sales and key account management — distributor networks, territory strategy, measurable results.

💻

Web Builder

React, Node.js, WordPress, Docker — from design to VPS. Full stack.

🤖

AI Practitioner

n8n pipelines, multi-agent systems, DeepSeek & Claude API. Making AI work.

📦

Product Builder

Absen Yuk, CEO Dashboard, The Rhema Path, ArticleOS — used daily.

🌿

Community Dev

Mentoring 100+ students, growing Latela from 3 to 16 families.

My Story

The moments that defined me.

Three chapters from my journey — from unicorn startup to community builder.

Wenas speaking at National Seminar as Gojek Regional Marketing Manager

🎤 National Seminar Speaker

Region Manager — Gojek Indonesia

Led Gojek's regional growth in Central Java during the company's early unicorn phase. Driving adoption across cities, building partnerships, and scaling from zero to market dominance.

2017 – 2018

Empowering Local People

Founded a women's working group that grew from 3 members to supporting 16 families. Created culinary products and market access opportunities — turning local potential into real income.

Community Impact

Mentor — 100+ Students

Since 2017, mentoring university students through internships and practical work experience. Guiding the next generation of builders, one student at a time.

Since 2017

Portfolio

Things I've built.

Twelve live products across tourism, F&B, retail, fashion, and web apps.

All

🌐 Web

☕ F&B

🛍️ Retail

👕 Fashion

📝 Blog

✈️ Travel

LiveWeb · F&B

Kedai Bukit Rhema

Resto & café dekat Gereja Ayam Borobudur. Wedding venue, dynamic menu, n8n automation.

LiveFashion · Batik

Denmas Batik

Contemporary batik brand from Magelang. Heritage meets modern design.

LiveFashion · Faith

Way Truth Life

Spiritual apparel brand. Part of the Daun Bukit ecosystem.

LiveWeb · F&B

Café Borobudur

Café directory and food guide around the Borobudur temple area.

LiveWeb · Travel

Travellers Cantik

Travel content site for women travellers exploring Indonesia and beyond.

LiveWeb · Food

Local X Food

Indonesian local culinary discovery platform. Connecting food lovers with hidden gems.

LiveWeb · Tourism

Bukit Rhema

7-page website for Gereja Ayam Borobudur religious tourism. Ticket booking, virtual tour.

LiveWeb · Retail

Daun Bukit Store

Premium souvenir brand at Bukit Rhema. Heritage products for 120+ country visitors.

LiveBlog · Personal

Hey Wenas

Personal blog on digital building, AI, and life behind the scenes.

LiveWeb · Fashion

Nue

Contemporary fashion brand website with editorial look and clean UX.

LiveBlog · Food Review

Hey Foodnesia

Indonesian food review blog covering restaurants, street food, and culinary culture.

LiveBlog · Lifestyle

Manaya

Lifestyle review platform for modern Indonesian readers. Products, places, perspectives.

LiveWeb · Travel

Travelling Borobudur

Destination guide for Borobudur tourism — itineraries, tips, and hidden spots.

LiveBlog · Food

Paling Enak Sedunia

Viral food blog — finding the most delicious spots across Indonesia, one review at a time.

LiveWeb · Food

Triva Food

Food discovery and recommendation platform for Indonesian foodies.

LiveWeb · Food

Tempat Makan

Curated directory of the best places to eat across Indonesian cities.

LiveWeb App · BI

CEO BI Dashboard

8-page dashboard with AI War Room and Olsera POS integration.

LiveWeb App · Game

Gamification Kedai Bukit Rhema

QR journey game with puzzles and voucher rewards. On-site gamification.

LiveWeb App · HR

Absen Yuk

GPS attendance + gamification + AI morning reflection.

LiveF&B · Social

Latela Singkong Keju

Local farmer product, sold to visitors from 120+ countries.

BuildingWeb App · AI

Rumah Kenangan

Family time capsule with AI replica — "Chat with Papa".

LiveWeb App · Content

Article OS

Multi-site WordPress content generator for 12 sites with AI automation.

Hey, I'm 👋
Wenas — Builder.

The path that shaped me.

Where I spend my energy.

The moments that defined me.

Things I've built.

Let's build something real.

Based in Yogyakarta / Magelang

Hey, I'm 👋Wenas — Builder.

The path that shaped me.

Where I spend my energy.

The moments that defined me.

Things I've built.

Let's stay connected.

Let's build something real.

Based in Yogyakarta / Magelang

Hey, I'm 👋
Wenas — Builder.